Li Zhang is an intellectual property attorney based in Anqing, Anhui Province, with 14 years of experience in trademark registration, enforcement, and IP litigation. He graduated from Peking University School of Law and was admitted to the Anhui Bar in 2012. Attorney Zhang has registered over 800 trademarks for domestic and international clients and has successfully litigated 100 trademark infringement cases. He is a member of the Anhui Bar Association's IP Law Committee and a licensed trademark agent registered with the China National Intellectual Property Administration.

Trademark law in China is governed by the Trademark Law of the People's Republic of China, most recently amended in 2019 and effective November 1, 2019. The law adopts a first-to-file system, meaning that the first person to file a trademark application with the CNIPA acquires rights to the mark, regardless of prior use in commerce. This system creates significant risks for foreign businesses that delay filing their marks in China, as third parties may register well-known foreign trademarks in bad faith. The 2019 amendment strengthened protections against bad-faith filings by introducing Article 4, which explicitly prohibits trademark applications filed in bad faith without an intent to use the mark. Under Article 68, bad-faith filers may be subject to fines and administrative sanctions.

IP Protection Operating Model — Li Zhang

I convert complex Chinese procedure into a dated checklist with owners for translation, notarization, and internal sign-off across time zones.

I plan enforcement first—assets, licenses, receivables, and interim measures—so strategy is not limited to winning on paper.

Foreign individuals and companies typically need three workstreams in parallel: factual chronology, authority paperwork, and remedy selection. I keep those streams visible in status notes so headquarters can decide without re-reading the entire file. Where local counterparties rely on relationship pressure, I re-anchor discussions to contract text, statutory rights, and verifiable performance records. Fee arrangements, conflict checks, and confidentiality boundaries are confirmed before substantive drafting or filings begin. After key milestones I deliver a short handover: decisions made, open conditions, filing receipts, and calendar items for renewals or enforcement. This operating rhythm reduces repeat disputes and keeps institutional knowledge with the client rather than trapped in chat history.

• ⚖️ Written scope and remedy map
• 📜 Bilingual document control
• 🛡️ Deadline and limitation tracking
• 💼 Enforcement and settlement options in parallel

Cross-Border Coordination for Li Zhang

I prefer early written notices and clean evidence indexes over informal WeChat-only chains when the amount or regulatory exposure is material.

I convert complex Chinese procedure into a dated checklist with owners for translation, notarization, and internal sign-off across time zones.

Foreign individuals and companies typically need three workstreams in parallel: factual chronology, authority paperwork, and remedy selection. I keep those streams visible in status notes so headquarters can decide without re-reading the entire file. Where local counterparties rely on relationship pressure, I re-anchor discussions to contract text, statutory rights, and verifiable performance records. Fee arrangements, conflict checks, and confidentiality boundaries are confirmed before substantive drafting or filings begin. After key milestones I deliver a short handover: decisions made, open conditions, filing receipts, and calendar items for renewals or enforcement. This operating rhythm reduces repeat disputes and keeps institutional knowledge with the client rather than trapped in chat history.

• ⚖️ Written scope and remedy map
• 📜 Bilingual document control
• 🛡️ Deadline and limitation tracking
• 💼 Enforcement and settlement options in parallel

Execution Standards 1

I convert complex Chinese procedure into a dated checklist with owners for translation, notarization, and internal sign-off across time zones.

I plan enforcement first—assets, licenses, receivables, and interim measures—so strategy is not limited to winning on paper.

Foreign individuals and companies typically need three workstreams in parallel: factual chronology, authority paperwork, and remedy selection. I keep those streams visible in status notes so headquarters can decide without re-reading the entire file. Where local counterparties rely on relationship pressure, I re-anchor discussions to contract text, statutory rights, and verifiable performance records. Fee arrangements, conflict checks, and confidentiality boundaries are confirmed before substantive drafting or filings begin. After key milestones I deliver a short handover: decisions made, open conditions, filing receipts, and calendar items for renewals or enforcement. This operating rhythm reduces repeat disputes and keeps institutional knowledge with the client rather than trapped in chat history.

• ⚖️ Written scope and remedy map
• 📜 Bilingual document control
• 🛡️ Deadline and limitation tracking
• 💼 Enforcement and settlement options in parallel

Execution Standards 2

I treat bilingual consistency as a risk control: chops, authority documents, and English summaries must tell the same commercial story.

I prefer early written notices and clean evidence indexes over informal WeChat-only chains when the amount or regulatory exposure is material.

Foreign individuals and companies typically need three workstreams in parallel: factual chronology, authority paperwork, and remedy selection. I keep those streams visible in status notes so headquarters can decide without re-reading the entire file. Where local counterparties rely on relationship pressure, I re-anchor discussions to contract text, statutory rights, and verifiable performance records. Fee arrangements, conflict checks, and confidentiality boundaries are confirmed before substantive drafting or filings begin. After key milestones I deliver a short handover: decisions made, open conditions, filing receipts, and calendar items for renewals or enforcement. This operating rhythm reduces repeat disputes and keeps institutional knowledge with the client rather than trapped in chat history.

• ⚖️ Written scope and remedy map
• 📜 Bilingual document control
• 🛡️ Deadline and limitation tracking
• 💼 Enforcement and settlement options in parallel