How it works in practice
Foreign brands usually choose among: authorized distributors, Tmall/JD-style shops, CBEC bonded models, or direct shipping. Each path changes product liability, labeling, after-sales, and tax. Align brand protection (trademarks) with the channel before large spend on ads.
FAQ
Is Tmall Global the same as a WFOE retail shop?
No. CBEC and general-trade/onshore retail have different entity, tax, and product-compliance implications.
Who is liable for defective products?
Producers, sellers, and sometimes platforms can face claims depending on facts. See product liability guides.